Tag: tracking pixel

How important is protecting your privacy in the age of targeted advertising?

General awareness of online privacy is now better than ever, and targeted ads raise questions among users. This article explains how targeted marketing works and what it looks like in practice. Keep reading to learn how this type of advertising relates to your online privacy and how to protect it. Contents What is targeted advertising?…
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December 21, 2023 0

What is a tracking pixel, and how does it work?

You’ve probably never seen a tracking pixel, but they’ve almost definitely appeared on your screen before. Tracking pixels allow companies to gather useful marketing information and assess the effectiveness of advertising campaigns. But what are they, exactly, and how do they work? Contents What is a tracking pixel? How tracking pixels work Inserting a tracking…
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September 27, 2023 0